About the Project
- Technology Stack: Developed as a dynamic WordPress plugin with custom database integration, ensuring fast, reliable performance and seamless compatibility with real estate and financial websites.
- Operations Management: Automates mortgage-related calculations by dynamically adjusting input ranges and providing instant financial feedback based on user inputs like postal code and down payment.
- Relationship Management: Enhances user engagement by offering:
- Interactive mortgage calculation based on property value and user input
- Real-time updates based on geographic (postal code) data
- Conditional calls-to-action (CTAs) based on calculated Loan-to-Value (LTV) ratio
- Business Data Management: Manages critical property and loan data through:
- Custom database table created during plugin installation
- Imported JSON data for postal codes and LTV-specific property parameters
- Accurate calculation and storage of loan amounts and ratios
- Admin Panel: Provides a streamlined backend interface for:
- Managing and updating imported postal code and LTV data
- Configuring display options for the calculator and CTAs
- Monitoring usage and debugging calculations if needed
- Dynamic Data Handling: Automatically adjusts ranges for property value and down payment based on postal code selections, ensuring localized accuracy and regulatory alignment in real-time.
- Loan Intelligence: Instantly calculates loan amount and Loan-to-Value (LTV) ratio, then displays targeted CTAs based on results — optimizing lead conversion and user guidance.
